Frequently Asked Questions
(and their answers)
I've heard all this buzz about video, but where should I start?
That's where I come in! Video is the most powerful tool you can use in your business. You will love the different ways that video can be used to support what you're working hard to achieve.
We'll do strategy, ask a ton of questions, and do research. We'll produce an asset that will be a powerful tool you'll use every day, and will keep working while you're asleep.
Here are some quick ideas off the top of my head:
- Video Business Card - which explains your business in 2-3 minutes, so you never have to explain it again
- Building connection & rapport
- Answering FAQs - dialog combined with visuals is a powerful way to ease customer uncertainty
- Building brand - driving images and emotions that associate with your company
- Sharing the the "why" your business/organisation exists
- Testimonials of previous clients
- Case studies
- Landing page videos - video drives conversions
- Teaching things that need a visual reference - E.g. exercise movements, assembling equipement, or dancing
- Weekly updates from the CEO to staff - keeping connected with your team
- Recording of stories from important people
- Recording meetings, training sessions, to share to people who can't be there on the day
- Sending messages to family and friends overseas who you struggle to find time to talk to!
How much does it cost to produce a video?
That question like asking "how much for a house"?
Every video project is unique, and cost comes from the project's needs. Time required will be a big factor, from strategy and writing through to shooting and editing. Costs like talent and crew, location fees, music licensing and media storage
Can we film in our office? Or do we need to use a studio?
Once again, that all depends on the project.
We’ll usually get some shots to see you doing your thing where you do it. And, any speaking parts where seeing you in your workspace is beneficial. For sections where crystal clear audio is crucial, we usually favour a studio. The studios that we use are completely isolated from outside noise. It doesn’t matter if there’s a thunderstorm or roadworks outside – our microphones won’t hear it!
Another benefit of going to a studio is that it frees you from distractions. It gives mental and physical space to focus on the project at hand. Changing to a new, private space can help you get in a comfortable state to appear on camera. It can mean less of your time spent, a better experience recording, and a better final result.
But of course, if you have a spot that you think will be great to record, we'll definitely take a look.
I've done videos before, it was lot of work and took a long time. What can make it happen quicker?
I believe having the right processes in place, and asking the right questions up front, are vital to make the project as efficient and easy for you as possible.
Having the right team around you helps too. We have people on hand who specialise in making this stuff work.
What is "one production day"?
Typically up to 10 hours, inclusive of travel to and from location. Offloading and backup of footage, which should always take place immediately after, usually comes into this 10 hours as well.
I'm no good at talking to a camera! What do I do?
I don't blame you. Staring at a piece of round glass while talking with enthusiasm is not a natural human thing to do. It's no surprise that it feels awkward.
One of the best production tools we have is the Teleprompter, just like Ron Burgundy!
We'll work together on a script written for your natural speaking style and coach your delivery so you sound confident and comfortable. We can also, before Judgment Day, share some things you can work on in your own time to make you feel 100% comfortable talking on camera.
Do we need a script? Is that something you can look after?
Not always. It depends on the project. Some projects are 100% scripted, some are entirely constructed based on what we capture while shooting.
What we need to do most is plan, and when we plan, we might find that we don't need a script at all, or that we'll expect to script some sections later, building it as we go.
If we do need a script, we'll usually collaborate back and forth to create something that's true to the video's purpose and that will sound like you're not reading a script at all.
In some cases, we'll take on a professional scriptwriter or copywriter who will turn our rough drafts into a masterpiece.
What kind of equipment do you use?
In most cases, professional level video cameras with interchangeable lenses, and professional grade microphones.
Although there have certainly been times where something more humble suits the task. It's not about what's *technically* better. It's about what fits the situation. I recently was on a shoot with a client, and we did a 1:30 Facebook live stream. It took around 10 minutes from planning, a rough rehearsal, and going live, and within a couple of hours the video had been watched over 1,300 times. So I'm a big proponent of embracing new technology.
Sometimes we'll use cool toys like gimbals, sliders, jibs, and drones.
Other times, from our strategy conversations, we might determine that a smaller, less intrusive option is the way to go. It's never about the big fancy gear - what's most important is that we can produce a good story, and that the people involved not be scared off by a big whopping camera rig staring them down. Sometimes smaller, simpler gear helps us to achieve that.
How do I know this project will be a success?
We're creating a powerful asset that your business can use to increase your effectiveness, to give value to your customers, or just generally improve your life somehow. It's like when a restaurant buys a new oven - it can cook better, quicker, quieter, but it doesn't do anything if you don't put it to use.
We work collaboratively through a process to decide what needs to happen in order to create the best asset we can, and how it'll be used once it is finished.
We can offer many strategies for how to use video assets, and encourage you to take notice of what other businesses are doing to give ideas.
For video business cards you will also receive an 11-point marketing plan, just 11 simple ways to put your video to work.
I don't want to appear on camera. I'm extremely self conscious and I'll never be able to get over it. What should I do?
You're not alone. Being recorded by a big scary piece of round glass is not a natural experience for a human to go through, so it's totally normal to feel that way. Besides, many videos are made that don't have the business owner in them.
If you do aspire to one day appear in a video, we can offer a lot of advice to help you get past that for a future project. Small challenges and practice tasks that you can do in the comfort of your cave behind three locked soundproof doors, where no one will ever see or hear. And if you still don't feel like you can do it, that's totally fine. Perhaps you have a colleague who would love to have a go, or perhaps we cover it all in voiceover.
It's our number one job to make sure you appear well on screen. We'll always be totally honest if we think things aren't going the way they should, and we'll stop and readjust to work toward that goal.
Tip - The best way to get comfortable talking on camera is to do it often. Every day when you are alone somewhere with no nosy people around, pull out your phone and talk about something. Anything at all, don't think. Talk about your breakfast, describe objects around you, make faces to the camera. Watch back the video and laugh, then delete it permanently. Don't worry if you think you look bad, because you're hiring a professional for the real thing - it's our job to make sure you look good. Do this regularly and soon enough you'll want to start your own Youtube channel.
Do you do photography as well?
Me personally? Sometimes. I can take a good photo, and I really enjoy it and I'll help clients with it when appropriate. But I decided to be really good at video and helping my clients, and avoid spreading myself too thin. Because in my opinion photography and video have as many differences as they have similarities.
I know photographers who are extremely talented, and if you want great photography for branding or marketing purposes, I would sooner recommend that we get one of them on the team.
What do we get when the project is finished?
If you have specific requirements, those will be clarified at the planning stage. But typically - you'll receive a high quality mp4 - h.264 file. This format is compatible with any modern device and internet video streaming service.
You can also have the video uploaded to your Facebook page, Youtube, Vimeo, directly, saving you the hassle.
We can add on delivery of a smaller compressed version which can be easier to send to people, or save space on your smartphone.
A master version will also be made, and you're welcome to have this for long term storage. It will be a much larger file and only intended for future editing.